This is a highly competitive market with a much greater than average need to reflect the sophisticated profile of the product in the promotional offer, which often requires a substantial amount by way of a purchase to obtain the gift. Source is continually challenged to meet these ever growing needs with products that are at once cost-effective and nonetheless reflect the luxury and cachet of the brand involved. Particularly important, too, is for the promotion to explore new forms of presentation and exclusive designs which not only stimulate the consumer’s interest but reinforce the ‘designer mystique’ which is such a vital part of the brand image.

Often in this sector, Source is called to work with a client at very early stage - sometimes even in the development process of a new
product. This allows the company to work hand in hand with the client developing specific tailor-made designs to work strategically
with the brand at all points - sell in and sell through.
In the area of toiletries and skincare many of the elements of the fine fragrance sector apply, but are tempered with the mass-movement
common to the FMCG field. Accordingly, therefore, the briefs that Source has to fulfil require a marked element of creativity to allow
a brand to stand out in an area known for ‘me-too-ism’ whilst endeavouring to offer a particularly high degree of ‘wantability’. The
company’s ability to produce an excellent ratio between cost price and perceived value puts it in the forefront of merchandise-led
promotions in this highly competitive sector.