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The ever-growing challenge for market
share continually
underlines the importance of premium merchandise in this
sector of the FMCG market. Premium merchandise is now
recognised as an essential ingredient to improve market
share and brand awareness by all major names in the field.
Whether used as a premium, dealer loader, self-liquidator,
free mail-in or banded pack, the criteria are the same-
imaginative product ideas supplied at competitive prices. |
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Source’s reputation for doing
just this - the ability to create premium ideas ideally suited to
the target market - is second-to-none in
this sector. The company also has an in-depth knowledge of all of
the constraints affecting promotions in this sector, from food
hygiene regulations that may indicate what can be placed in-pack,
to EC legislation that may relate to the premium to be used. |
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