The petrol and oil business is probably one of the most competitive fields of industry. Creating and maintaining brand loyalty, but not at the expense of the margin, is paramount in this sector. Whilst ‘price wars’ can have short term results, it is widely recognised that premium- based forecourt promotions are one of the most successful ways of increasing forecourt sales and maintaining that uplift. This leads to the ultimate challenge in promotional terms - providing merchandise of a high perceived value, but at prices which fit the budget. Source’s creative talents, backed up by an unrivalled knowledge of worldwide production facilities, enables it to come up with merchandise of such high perceived value and special ‘wantability’, not just once or twice, but over and over again. This has allowed its clients to incorporate some most successful merchandise into their forecourt promotions on a regular basis.